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The Benefits of Adding Live Chat Software to a Membership Website

Posted on 02 Apr 2018 in customer service software | 0 comments


Ready to increase your membership-site conversion rates? Want to offer a better experience for your customers? Want to improve member retention?  Then you need to add live chat to your website.

Of course, there are countless ways to increase membership conversion rates – but adding live chat software has many great benefits.

Not only does this article explain why offering live chat is great for your membership website, but it also includes some options for implementing it on your WordPress site.

Reasons to Install Live Chat Software

If you’re worried that live chat software will eat up all your time, don’t be.  Even turning live chat on for an hour or two per day allows you to reap many great benefits – all without taking time out of your busy day.  If your experiences with live chat are great for your company, it could become another one of your membership website you can outsource.

To help you decide whether live chat works with your projects, let’s look at some of the great benefits with this interactive website feature.

It Helps You Get To Know Your Visitors

The more you know about who’s coming into your website and the more you get familiar with their wants and needs, the better you’ll be able to serve them with your membership website.  Thanks to some great membership-site reporting tools, it’s pretty easy to study and review visitors who go on to become paid members to your website.  However, those outside programs are much harder to reach.

Adding the live chat feature to your website that’s accessible outside your protected members-only area gives you a great opportunity to communicate with visitors who’ve found your website but not yet chosen to be a paid member.  With live chat software, you can ask them about their questions and problems, find out why they’re interested in joining your program, and what reservations they’re having.

This information is vital when it comes to improving your content and optimizing your website and landing pages.

It Helps Visitors Sign Up

Obviously you don’t want to coerce hesitant visitors to sign up, but people often have last minute reservations about signing up.  To prevent them from not signing up, a quick live chat session can allay fears and concerns, enabling visitors to confidently move forward and sign up with your membership website.

It Helps You Overcome Last-Minute Hitches

Problems can happen at any given time even if you’re doing all you can to keep your WordPress website well maintained.  Maybe your payment processor is acting up, or a themes update is creating a problem on your website. Perhaps a visitor doesn’t have their payment details on hand.  For whatever reason, there are times when a visitor can’t complete the member registration process.

Live chat allows them to talk to an agent right away and solve the issue.  Even if you can’t complete the sign-up process with them at the time, you can use live chat software to ask their contact details once the problem preventing them from joining is fixed.

If you are interested in live chat software, please contact us today!